Got a brilliant product idea but limited technical skills, not enough spare time, and finding the right MVP development company feels like navigating a maze of uncertainty? At GrassEqual, we understand these common challenges faced by entrepreneurs and companies alike. That's why we've created our flat-rate MVP development services – a clear, no-nonsense approach designed to help you bring your vision to life and validate your business idea quickly and cost-effectively. The all-inclusive package is a $25K flat rate investment.
What is an MVP?
A Minimum Viable Product (MVP) is the simplest version of your product that delivers enough value for early customers to use while providing feedback for future development. It's a common approach in MVP development services for startups and the smart way to test market demand without overinvesting.
Why Choose GrassEqual for Your MVP?
Choosing GrassEqual means partnering with a team dedicated to bringing your vision to life efficiently and reliably. Here are the key benefits and advantages you gain from our approach:
Fixed Price - $25K, No Surprises
Know exactly what you'll pay from day one. Our flat rate is designed to give you cost certainty so you can focus on your business.
Rapid Development
Our streamlined process delivers your working MVP quickly, typically within 4-5 weeks, by focusing purely on core functionality.
Technical Excellence
Built by experienced full-stack developers bringing over 40 years of combined expertise in software development and technical leadership, leveraging modern, robust technologies for a reliable foundation.
Convenient North American Collaboration
Based in Alberta, we offer a convenient time zone for easy, real-time communication and faster progress for clients across North America, avoiding delays common with teams in distant time zones.
Future-Ready Code
We build on a scalable foundation designed for your product's long-term growth.
Hosted Solution Included
Enjoy 3 months of included hosting on our cloud infrastructure to get you started without technical headaches. Following this period, you can choose to continue hosting with us or, at any time you're ready, we can assist you with transferring the product to your own cloud environment.
AI Tools vs. Your MVP Partner
While AI is transforming many tasks and can assist with aspects of coding, building a successful, validated MVP involves much more than generating code.
Even with powerful AI tools, creating a functional product presents challenges. It requires significant effort in precisely explaining requirements and mastering prompting techniques, which takes considerable time and expertise. Crucially, relying solely on AI means you need the technical knowledge to understand what the AI generates, verify its logic, and identify potential mistakes or hidden bugs – a significant hurdle if you lack technical skills. Furthermore, AI-generated code can often be hard to maintain and may not be built with scalability in mind, potentially limiting your product's future growth if your idea takes off.
Beyond these technical complexities, bringing your unique idea to life requires genuine human understanding of your vision and users, strategic decision-making on features for validation, architectural design for scalability, and collaborative problem-solving that AI tools currently cannot provide.
GrassEqual provides the crucial end-to-end process, expert guidance, guaranteed code ownership, and dedicated partnership needed to turn your concept into a working product reliably and effectively. We use the best tools available – including AI where it adds value – but they support, they don't replace, the human expertise essential for your success.
Our Focused Approach
We believe that dedicating our full attention leads to better outcomes. That's why we intentionally take on a focused number of MVP projects. This allows us to ensure:
100% Commitment
When we say yes, you get our complete dedication.
Focused Attention
Your idea receives the deep focus and expertise it deserves.
Exceptional Quality
We deliver high-quality, robust solutions within the promised timeframe.
True Partnership
We aim to build a collaborative relationship with you, not just complete a transaction.
When we partner with you, you can be confident you're getting our complete dedication and expertise to help you succeed.
Our MVP Development Process
Choosing GrassEqual means partnering with a team dedicated to bringing your vision to life efficiently and reliably. Here are the key benefits and advantages you gain from our approach:
Free Initial Consultation. Let's connect
Schedule your free, 30-60 minute consultation. Think of it as our first business coffee – a low-pressure chat where you can share the broad outline of your idea and challenge. Please feel comfortable sharing your vision; we are dedicated to being your technical partners, focused entirely on bringing your product to market, not pursuing ideas shared in consultations ourselves. We can connect via Zoom if you're anywhere in North America, or potentially meet in person here in Calgary. It's a chance for us to understand your vision, and for you to see if we're the right technical partner for your MVP journey. We'll discuss the core problem you're solving and explore potential next steps.
Paid Discovery Workshop. Align, Prioritize, Plan
This in-depth, collaborative session is where we align completely on your product's future and build the blueprint for development. We'll dive deep into understanding your vision, target users, and key business goals. Importantly, we'll work together to prioritize the features truly essential for your Minimum Viable Product (MVP) launch. We also begin the critical design and planning phase by outlining the technical architecture and creating simple wireframes that will guide development and ensure everyone is on the same page.
Development Sprint: Build & Iterate
Focused coding begins in iterative development cycles (sprints) based on the prioritized features from the workshop. Our experienced full-stack developers build out the agreed-upon core functionality. We maintain regular communication, typically through weekly check-ins and live demonstrations of completed features. This ensures transparency, keeps you fully in the loop, and allows you to provide timely feedback as your product takes shape.
Testing & Refinement: Ensure Quality
Quality assurance is performed throughout development and upon completion to make sure your MVP is solid and reliable for your early users. We test the core features and functionality to ensure they work as intended and provide a smooth user experience. Based on the results of our testing, we refine the application, fixing any bugs and making necessary adjustments to ensure everything is ready before it goes live.
Launch Support
We provide technical assistance to get your MVP live. This includes the initial deployment to our secure cloud infrastructure, simplifying the early stages for you. When you're ready to manage your own hosting, we will assist you with the process of migrating the product to your preferred cloud environment.
Note: The $2,000 Discovery Workshop fee is credited toward your MVP development if you proceed with the full project within 30 days.
What You Get From Our Discovery Workshop
Our paid Discovery Workshop ($2,000) provides significant value, delivering a crucial blueprint even before development begins. You'll receive a comprehensive Detailed Requirements Document that includes:
Product Vision Statement
A clear, shared articulation of your product's goals, target audience, and core value.
User Flow Diagrams
Visual representation of how users will navigate key journeys within your application.
Feature Prioritization Matrix
A strategic assessment categorizing features as must-have for MVP vs. future iterations.
Technical Architecture Overview
A proposed technology stack and high-level system design tailored to your needs.
Development Timeline
A realistic schedule outlining the key phases for your MVP implementation.
Simple Wireframes
Basic visual layouts of the most important screens or interfaces.
Our Comprehensive MVP Package
Core MVP Development
Our Core MVP development package is designed to take your idea from concept to a working product with everything you need to start collecting user feedback, validating your business model, and gaining traction.
A web or mobile application
Up to 8-10 core, essential features
User authentication and basic permissions system
Responsive design (ensuring usability on mobile and desktop browsers)
Basic Admin dashboard for managing core content or users
4-5 week development timeline (after Discovery Workshop completion)
3 months of hosting on our secure cloud infrastructure
3 months of technical support post-launch (for critical bug fixes)
Complete source code and IP ownership transferred to you
Deployment and configuration to the hosting environment
Basic SEO setup (e.g., sitemaps, robots.txt, basic metadata structure)
Essential documentation and knowledge transfer
Technical guidance for future steps
Integration with a payment system like Stripe
Setup with a key analytics platform (such as Google Analytics, Azure Application Insights, or similar) to track essential user behavior and application usage.
Payment Schedule:
$2,000 – Discovery Workshop (Due prior to the workshop session)
$6,000 – Upon contract signing and commencement of the development sprint
$6,000 – Mid-project milestone (typically halfway through the development sprint)
$11,000 + Taxes – Upon MVP completion and readiness for launch
Accepted Payment Methods:
Bank Transfer (EFT/Wire)
Interac eTransfer (for Canadian companies)
Credit Cards (Visa, Mastercard, American Express) - a 3% service fee applies
Code Ownership & Intellectual Property
We believe you should own the core of your unique product built for your MVP. With our service:
- You receive full ownership of your custom application source code.
- All intellectual property rights for your custom application code transfer to you upon final payment.
- Intellectual property for GrassEqual's underlying development modules remains with GrassEqual.
- You receive a perpetual, royalty-free license to use and modify these modules as integrated within your delivered MVP application.
- We avoid proprietary systems that lock you into us or require ongoing licensing fees for your MVP.
- We provide complete documentation covering your custom application code and how to work with the integrated GrassEqual modules, enabling a smooth transition to your own development team or another vendor if desired in the future.
What's Not Included
To maintain our flat-rate pricing and focus on delivering core value quickly for validation, the following are not included in the base package:
- Ongoing maintenance beyond the 3-month support period (available as a separate service).
- Custom branding or advanced UI/UX design (we focus on clear, functional interfaces for validation first).
- Content creation (text, images, videos for your application).
- Marketing services (user acquisition, growth hacking, etc.).
- Hosting beyond the initial 3-month included period.
Beyond the MVP: Continued Partnership
We believe in building long-term relationships with the innovators we work with. If you're happy with our work and the results of your MVP validation, we're here to support your continued journey:
Product Iterations
Refine and expand your product based on crucial user feedback.
Maintenance & Support
Keep your application running smoothly and securely.
Feature Expansion
Add new capabilities as your business grows and evolves.
Performance Optimization
Scale your application to handle increased user loads.
Our goal is to be a trusted technical partner in your business journey – not just an MVP developer. We're committed to backing you up with anything related to your product's technical needs as you grow and scale.
Our Own Product Success Stories
ILI Dashboard
Our own MVP that transformed complex pipeline inspection data into actionable insights for pipeline operators, improving decision-making and reducing risk in a specialized industry.
PartyLabz
Started as a focused MVP with core event planning features, it has grown into a full-fledged SaaS platform successfully serving clients across Alberta, demonstrating real-world scalability and market fit achieved through iteration.
Start Your MVP Journey Today
Ready to stop dreaming and start building? Let's bring your idea to life and get it ready for the market. Schedule your free 30-minute consultation to discuss your project and see if our focused MVP development service is the right fit for your needs.
GrassEqual
Calgary, Alberta, Canada