At GrassEqual, we focus on using technology to make business processes more efficient, simpler, and automated. Our approach starts with understanding your business and its pain points, then finding the most effective solution for your specific needs. We believe in creating the right solution, not necessarily the most complex one — sometimes that means developing custom software, sometimes it means developing connector software to properly integrate existing systems, and sometimes it means simply recommending the right mix of tools.
Our Process
Reach Out
Have a business process that needs improvement? Struggling with efficiency issues? Or maybe have a new idea? Send it our way! We love hearing about challenges and opportunities where technology can make a difference in your operations.
Let's Chat
We'll set up an initial meeting — Zoom for clients across North America, or if you're in Calgary, we can meet for coffee, lunch, or even a pint of beer (think of it as a first business date, but with better conversation topics!). This first conversation helps us understand the broad outline of your challenge, while giving you a chance to see if we're the right match for your needs. We'll discuss the scope of the problem and come up with some next steps to learn more about your situation.
Problem Research & Solution Definition (Paid Phase)
Solving the right problem effectively requires deep understanding. This is why we conduct a focused, paid research phase. We dedicate our expertise to digging into your business needs, pain points, and existing systems. By identifying root causes and thoroughly defining requirements, we ensure the solutions we propose are truly the best fit. You receive a clear summary of our findings and the defined scope that guides the next steps.
The Game Plan
With a thorough understanding of your needs, we'll develop a detailed roadmap outlining our recommended approach. This might involve custom software, integrating existing systems, or a combination of tools. You'll get a clear quote, timeline, and milestone plan written in plain language, so you know exactly what to expect.
Let's Make It Official
Happy with the plan? Great! We'll handle the paperwork, sign the agreements, and assemble the right team for your specific needs. Whether we're using our core team or bringing in specialized experts from our network, we make sure you have the right people solving your challenges.
Building Together
As we implement the solution, we'll keep you involved with regular updates in language you can actually understand. Need adjustments along the way? No problem! Your feedback helps us fine-tune the solution to ensure it truly addresses your business needs.
Delivery & Beyond
Once your solution is ready, we ensure a smooth implementation into your business operations. We provide training and documentation as needed. But our relationship doesn't end at delivery—we're here to support your continued success, helping your solution evolve as your business grows.
Why Our Approach Works
Focus on Your Actual Problems
We solve business challenges first, not just build technology for its own sake.
Clear Communication
Updates in plain language, so you're never left wondering what's happening.
Flexible Solutions
We find the right approach for your specific needs, not a one-size-fits-all answer.
Adaptable Development
As your project evolves, we adjust our approach to ensure we're building exactly what you need.
Technical Excellence
Our core team brings deep expertise, while our network provides specialized skills as needed.

Our Team Structure
Our intentionally lean core team allows us to maintain agility and cost-effectiveness. When projects require additional expertise, we leverage our network of trusted professionals to quickly bring in the right talent for each specific need. This flexible resourcing model means you don't pay for unnecessary overhead, while still having access to specialized skills when they're needed. It's how we deliver high-quality solutions efficiently, keeping projects cost-effective without compromising on results.
Ready to Get Started?
We're just a message away, and we promise our response time is faster than kids running for the ice cream truck!